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Since 1930

Otto Frei has supplied professional jewelers, metalsmiths, and watchmakers with bench-grade tools, equipment, and precious-metal findings. We are a fourth-generation, family-run company based in Oakland, California.

Our story

Founded by Swiss watchmaker Otto Frei and Alice Frei in 1930, the business began as a trusted source for hard-to-find Swiss watch parts before expanding into a comprehensive catalog for jewelers and metalsmiths. Four generations later, we are still family-run in Oakland, still focused on bench-grade tools and knowledgeable, human support.

Our Story

Otto & Alice arrive in the U.S.
1929–1930

Otto & Alice arrive in the U.S.

After Cincinnati and San Francisco, they establish in Oakland (1930).
A go-to watch material supplier
1930s–1950s

A go-to watch material supplier

For downtown Oakland.
1952

John R. Frei joins full-time

After Army Signal Corps service.
1967

Merger forms Otto Frei & Jules Borel

1970

Borel & Frei opens in downtown Los Angeles

1995

Partnership concludes

The company returns to full Frei family ownership.
2000s–present

The fourth generation grows the catalog

And digital experience.

Curated bench-grade selection

From Switzerland, Germany, Italy, England, Japan, France, and the United States.

Depth and competitive pricing

Deep inventory at competitive prices.

Knowledgeable human support

Real people for product selection and bench-level troubleshooting.

Satisfaction Guarantee

If something is not right, we will make it right.

We are here to help

Call (800) 772-3456 or (510) 832-0355, Monday through Friday, 8:30 AM to 5:00 PM Pacific. Our team will help you navigate products and answer technical questions.

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