Privacy Policy

We take your privacy seriously, and we want you to know how we collect, use, share, and protect your information.

Privacy Policy Highlights

We want you to read the whole policy. This highlights section provides a summary of's privacy practices, and is not the whole policy. The highlights and full privacy policy apply to Otto Frei retail locations, our Web site at, and other locations where we may collect personal information.

What We Collect

  • We may collect personal information such as your contact, billing, and shipping information. We may also collect demographic information, such as your birthday.
  • We collect information regarding your interactions with our Web site, Newsletter, and In Store
  • If you wish to become a Level 1+ member we will require your california resale license number, or your states equenvilent.

Uses of Information

  • Otto Frei does not sell or rent your personal information to third parties.
  • We use information about you to fulfill your requests, administer various programs, provide services, and for other business purposes
  • We may also use the information you provide to send you marketing communications.
  • In some circumstances, Otto Frei may share your information with certain third parties to perform services on our behalf - such as drop ship and special orders.

Your Choices

  • Stop receiving e-mail and direct mail marketing communications.
  • Update and correct your personal information.

Important Information

  • value our relationship with our customers and we are committed to responsible information-handling practices. Please read our entire Privacy Policy.
  •'s policies are not representative of or policies.

How to Contact Us

  • email:
  • phone: (510) 832-0355
  • Location: 126 2nd Street
    Oakland, CA 94607
    Monday - Friday 8AM - 5PM PST


We collect and store information you provide through our digital properties and in our stores.

The information we collect from you includes things like:
  • Name
  • Mailing address
  • Email address
  • Phone number
  • Credit card number and other payment information

In certain situations, we may also collect things like:
  • Driver's license (for example, you're a first time customer ordering precious metals)
  • Location information (such as when you apply for Level 1+ Membership)
  • Demographic and lifestyle information (if you sign up for a registry or birthday list)
  • Your responses to surveys

Information you give us about others

You may give us information about other people, such as the name and address of a gift recipient, or the name and contact information of someone who will pick up items for you at a store. We will only use this information for the specific reason you provide it.

Information from other sources

We may receive information about you from other sources, including third parties that help us update, expand, and analyze our records and identify new customers, and provide products and services that may be of interest to you.

Information collected automatically online

We collect information about your interactions with us, including the type of device or browser you're using, your IP address, your browsing behavior while on our website, and the URLs of the websites you were at before you visited our site (these are called "referring URLs").

Otto Frei use technologies such as cookies or similar technologies to analyze trends, administer the website, track users' movements around the website, and to gather demographic information about our user base as a whole. Users can control the use of cookies at the individual browser level.

Store cameras

Our store use cameras for asset protection and other operational purposes.

Reviews and other content you provide

Our websites offer publicly accessible reviews. Be aware that anyone who accesses these areas may read, collect, and use the information you provide.


We use the information we collect for things like:
  • Identifying you on our websites in order to customize your experience (for example, based on your purchase history or your location)
  • Fulfilling orders and requests for products, services, or information
  • Processing refunds, returns, and exchanges
  • Tracking and confirming online orders
  • Delivering products

Information Retention

We may retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements.

HOW WE SHARE YOUR INFORMATION does not sell, rent, or trade your personal information to third parties. We share your information only in the ways we describe below.

We may share your information with third parties to perform services on our behalf such as:

  • Fulfilling orders and delivering packages.


We use a variety of information security measures to protect your online transactions with us.

We use reasonable security measures to protect the confidentiality of personal information under our control and appropriately limit access to it.

Our digital properties use encryption technology to protect your personal information.

We are committed to protecting your information, but you can do your part. You should create a strong password and protect against unauthorized access to your password and your computer. Be sure to sign off when finished using a shared computer and do not share your password with anyone. We cannot guarantee the security of any information you transmit to us and by using our digital properties you acknowledge that you do so at your own risk.


You may at any time:
  • Stop receiving marketing or promotional e-mails, direct mail, phone, and mobile marketing communications Update and correct your personal information. Visit My Account > Settings > Email Preferences
  • Request removal of information you post on our digital properties. In some cases, we may not be able to remove your content or personal information, in which case we will let you know if we are unable to do so and why.

To do any of these, let us know by one of these methods:
  • Follow the directions in a marketing e-mail, direct mail, or mobile communication that you receive from us.
  • Provide your request and current contact information through our Contact Us form.
  • Submit a case via My Account > Support > Cases

Please note: Even if we are able to anonymize or make your content or information no longer visible, this does not ensure complete or comprehensive removal of your content or personal information from the Internet.


We are committed to protecting children's privacy on the Internet and we do not knowingly collect personal information from children under the age of 13.


Our website includes ways to interact and share using social media, through features such as the Facebook "Like" button, the "Share This" button, or interactive mini-programs that run on our website ("widgets"). These features may collect information such as your IP address or the page you are visiting on our website, and may set cookies to enable the feature to function properly. Social media features can be hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the social media company providing the feature.

Policy Last Updated

November 2, 2016

Important News

This year many popular website had breaches that compromised customers login information. These breaches were not caused by or affect, Otto Frei. However, we believe some users of these sites also have accounts. If you use the same log-in information for your account as you do on other websites, we recommend you reset your password.

Accounts Prior to August 2015

On August 28, 2015 migrated our website platform and internal system to Netsuite. We had to make the tough choice of migrarting to continue offering you the best experince. While we were able to bring over our customers name, email, and addresses for security purposes we could not bring your password or purchase history over. To activate your account you can do a password reset to have instructions sent to you. We have also setup an archive of our old site at, this will be avaliable unti December 31, 2016. If you have any issues accessing your account on this website please contact us and a support rep will get your setup over the phone.