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Accessibility Statement

Our commitment

Otto Frei is committed to making ottofrei.com usable by jewelers, metalsmiths, students, and shoppers using a wide range of devices and assistive technologies. We aim for our online store to meet the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standard.

We are a small specialty supplier serving the jewelry trade, not a large e-commerce platform with a dedicated accessibility team. We treat compliance as ongoing work rather than a finished checklist, and we'd rather tell you plainly what we've done, what's in progress, and how to reach us if something doesn't work for you.

What we've done

The following have been verified on our store as of May 2026:

  • A "Skip to content" link at the top of every page so keyboard users can bypass the navigation
  • Semantic page structure using main, nav, and footer landmarks for screen readers
  • Search input, account button, cart icon, and quantity controls have descriptive labels for assistive technology
  • Cart updates announce changes through ARIA live regions so screen readers narrate new totals as they appear
  • Product variant selectors use proper fieldsets, legends, and radio inputs so screen readers can identify and announce each option
  • Visible focus outlines on every interactive element so keyboard users can see where they are on the page
  • Mega menu uses native HTML elements, fully keyboard operable without custom JavaScript
  • Cart page form fields (quantity, order notes, shipping calculator, newsletter) have proper text labels
  • The complete shopping flow, from search through browse, add to cart, and checkout, is reachable and operable with a keyboard alone

What's in progress

An accessibility audit completed in May 2026 identified a punch list of items we're working through:

  • Text contrast tuning on smaller body copy and product spec labels (some currently fall just below the 4.5:1 standard)
  • Adding a top-level heading to the homepage so screen readers can identify the page
  • Differentiating product image alt text on multi-image products (so each image describes itself rather than repeating the product title)
  • Tap-target sizing on a small number of mobile-only links
  • Improving keyboard navigation announcements in the mega menu

We update this list as work ships and as we discover new issues.

Third-party components

Some elements on our store are provided by third-party services and aren't fully under our control. These include:

  • Shopify's hosted checkout flow (which has its own accessibility commitments from Shopify)
  • The product reviews widget (Judge.me)
  • Search filters on collection pages (Boost Commerce)
  • The "Follow on Shop" button (Shop App)
  • Live chat (LiveChat)

We file accessibility issues with these vendors when we find them and document any limitations on this page.

What we don't use

We've intentionally chosen not to install third-party "accessibility overlay" widgets that promise one-click compliance. The National Federation of the Blind has formally objected to these tools because they often interfere with the way real screen readers work. We believe in fixing the underlying site rather than masking it with a widget.

Report a problem

If something on our site doesn't work for you, we want to hear about it. Please tell us what you were trying to do and what didn't work, and we'll respond within 5 business days.

Standards we follow

Our target conformance level is WCAG 2.1 Level AA. We test with a combination of automated tools (axe-core), manual keyboard navigation, and screen reader checks. We re-audit on a quarterly cadence and after any major site change.

This statement was last updated on May 5, 2026.